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Latest news from PMA‍

New event - Product Media Days 2026 - week 4
The Product Media Association (PMA) invites you to Produkt-Mediendagen on 20-21 January 2026. For 2 days, the industry meets at House of People Folkets Hus Barnhusgatan 12-14 in Stockholm to network. Product Media House and Promotion Gallery at Barnhusgatan 16 will be holding an Open House on January 20-22 at the same time. The new event was launched on 18 September with the message “SAVE THE DATES” to take part in product demonstrations, training, interesting lectures, award ceremony for ProduktMediaBiet and a nice industry dinner! Event ticket for 3 lectures, award ceremony of ProduktMediaBiet and party evening with 3-course, 2 drink tickets and DJ costs 995 SEK/person + VAT. Tickets are billed so preferably place an order per company. Each ticket is personalized. When you arrive at the Product Media Days at the House of People People's House, the ticket is scanned and you can enter. Lecturers at the event are 1) Peter Jihde, 2) Sibbe Silvén and 3) Jonas Eriksson. See the full programme and book your event tickets via PMA website

Are you interested in exhibiting at Product Media Days? Take the opportunity to showcase your business, make new contacts and meet your target audience on the spot. As an exhibitor, you become part of an inspiring context where business and meetings are the focus. The product display will take place in the lower and upper Foyer of the House of People Folkets Hus with address Barnhusgatan 12-14 for 2 days on January 20-21, 2026. The booth area is 2x3 meters equal to previous unpacks and we provide tables with tablecloths, chairs and electricity. All you need to bring is your own products and roll ups! There is a maximum of 50 seats. See prices and specific information on how it will work in practice here. Please contact Maria at PMA when booking via maria@productmediaassociation.com

ProductMediaWelcome back!
During Product Media Days, we will again highlight the popular ProduktMediaBiet 2025, highlighting the good phenomena in the industry over the past year. The award ceremony will take place on 21 January 2026 in the Congress Hall at the House of People Folkets Hus in Stockholm. Prizes will be awarded in the following categories: Supplier of the Year, Retailer of the Year, Sustainability Award of the Year and Project of the Year. Take a look at the criteria of the 4 categories and vote for your favorites by December 1. All nominations are handled with confidentiality and only by the jury (PMA Board of Directors). Read more and nominate here

‍House of People - House of the People
Newly renovated House of People is our neighbour in Stockholm and a cooperation agreement for our members is ready where we get discounts when booking lunches and conference rooms etc. Enter code PMA and see offer here. Industry Days will be organized by the PMA together with the House of People in January 2026. More info coming soon.

‍Product Media Tour 2026 - week 12
The Swedish Tour will be held in the two cities of Gothenburg and Malmö. Dates will be March 17 and 19 with rigging the night before as previously. The PMA will revisit exact locations in the fall.

‍Nordic Profile Fair 2026 - week 33
The Nordic region's most important meeting place for the product media industry! PMA organizes Nordic Profile Fair in collaboration with Elmia. Nordic Profile Fair is the trade fair with a focus on news for all those who work with profile and marketing products. Welcome to two days filled with meetings with existing and new suppliers at Elmia in Jönköping! For more information visit www.elmia.se/nordic-profile-fair/

A new agreement with Elmia has been signed and the upcoming Nordic Profile Fair will be held on 12-13 August 2026. On Wednesday, there will also be an industry party. You can already submit a Expression of interest to Annelie at Elmia

‍PMA akademi 2026
På medlemsmötet den 17 november presenterade PMA vilka utbildningar som en arbetsgrupp i Styrelsen arbetat fram för nästa år. Mer information kommer fortlöpande men boka in följande datum och ämnen redan nu: Over 100 people are registered for the new training, which started with the first course offering on 10 April digitally via Teams Webinar. During the spring 2 course sessions, the training has provided comprehensive information regarding laws, regulations and in-depth knowledge of GPSR (General Product Safety Regulation). The autumn courses started on 11 September with the topic DPP (Digital Product Passport) and finally we will review what applies to the Green Claims Directive on 16 October. A new meeting link is sent out a few days before each meeting. Course leader Marcea van Doorn who is ESG Manager at Solo Midocean also visited the Nordic Profile Fair stage on 13-14 August to lecture on EU directives. Many took the chance to meet her live to ask questions! If you have not yet had time to “enroll” for the last day of the autumn course, you can read more and register

16 april – Branschkunskap – säljutbildning med MichaelBarkman

7 maj – AIutbildning del 1 – översiktskurs ChatGPT – leds av Scribill

10 september – AIutbildning del 2 – fördjupande – leds av Scribill

8 oktober – Exportutbildning – leds av Peter Hedman

‍CSRD akademi 2025
Över 100 personer deltog på PMA:S nya utbildning "akademi" som startade med första kurstillfället den 10 april digitalt via Teams Webbinar. Utbildningen gav en övergripande information gällande lagar, regler och fördjupade sig i GPSR (General Product Safety Regulation), DPP (Digital Product Passport) och Green Claims Directive. Kursledaren Marcea van Doorn som är ESG Manager på Solo Midocean besökte även Nordic Profile Fair scenen 13-14 augusti för att föreläsa om EU direktiv. Många tog chansen att träffa henne live för att ställa frågor! Om du vill ta del av det inspelade kursmaterialet finns det under avsnittet "Utbildningar" här i vår interna medlemszon.

‍New Vision and New Name 20250313
PWA increases and changes its name to PMA! On March 13, a membership meeting was held at the Textile Fashion Center in Borås. There was a good turnout of about 70 people in total when the chairman presented the vision and name of the new association - Product Media Association (PMA) which will be the new name from 2025-03-13. Formally, it will have to a charter amendment to be taken at the annual meeting in June. Legally, the association was named PWA Promotion Wholesalers Association until then. However, a preliminary review has already been submitted and approved through the Swedish Companies Registration Office. The new business plan and partners were presented - see the full presentation här Extrastämma gällande namnbytet hölls 4 september och Bolagsverket har godkänt vårt namnbyte 2025-10-20. Föreningen heter nu Product Media Association (PMA) ek. för.

Annual Meeting 20250625
PMA arranged a 2-day team building meeting and annual meeting at Hjortviken Country Club on 24-25 June. After a joint lunch at Hjortviken Country Club, the members were divided into 5 groups to participate in a Backyard Bliss and explore the surroundings of Hindås. Group 1 Red Wire cooperated very well and emerged victorious. Many tried yoga for the first time together with Lina at YogaByLink, others played paddle or enjoyed a good hang by the pool. On the second day of the Annual Meeting on 25 June, Roger Nilsson stepped down after 13 years as chairman and the AGM decided that Vice-Chairman Håkan Pettersson take over the role. During the meeting, board members Johan Strand (Fruit) and Lars Rubensson (Prident) were also thanked. The new Board consists of Chairman Håkan Pettersson, Board members Oskar Dahlin (Vinga), Cecilia Dellham (Exact Sthlm), Christopher Krurök (Creon Promotion), Pelle Lundström (Solo Midocean), Robert Lindström (former Company Line), Frida Pedersen (House of Regalo), Deputy Board Marika Dahlén (Dahléns Konfektion). Minutes were sent out on 27 June from Maria at PMA but are also available under the Annual Meetings section.

‍Extrastämma inträdesavgift 20251117
Extrastämman beslutade att ändra i föreningens stadgar enligt Styrelsens förslag att ändra inträdesavgiften från 1 - 25000 kr och att inträdesavgiften ska vara 1 krona fram till nästa års föreningsstämma. Röstlängden på extrastämman var 52 röstberättigade - 39 närvarande och 13 fullmakter som samtliga röstade JA. Dokument är inlämnade till Bolagsverket.

Extra-mute name change 20250904‍Extrastämma namnbyte 20250904
Extrastämman beslutade att föreningen nya namn ska vara Product Media Association (PMA). Röstlängden på extrastämman var 45 röstberättigade - 1 fysisk, 29 digitala och 15 fullmakter som samtliga röstade JA. Bolagsverket har godkänt vårt namnbyte 2025-10-20.

‍The process of a new association
The boards of SBPR and PMA have met on several occasions and discussed how we, as associations, can jointly contribute to developing and strengthening the product media industry in Sweden in the future. Following the joint information meeting on December 11, 2023, the PMA has held a first extraordinary association meeting January 15, 2024 to vote on proposed charter changes. The SBPR has had a meeting with its members regarding proposals to dismantle the SBPR. SBPR's members also voted for the process to go ahead. PMA held a second Extraordinary General Meeting on 13 May at Quality Hotel Match in Jönköping to vote on the proposed new bylaws we reviewed at our information meeting on 10 April in Viared. There were 31 voting members. The outcome of the vote was as follows: 26 YES to 4 NO and 1 abstention. At the annual meeting on 18 June, the general meeting approved by a clear majority 41 YES and 1 NO. This means that the members of the PMA have voted by a significant majority to amend our bylaws and open up to new members in the product media industry.

In the fall of 2024, SBPR worked on winding down the association and ending the practical parts of its operations. The decision was taken at the SBPR's annual meeting on April 3. At the same time, the PMA was preparing to welcome new members and the PMA's new Board of Directors started the work of shaping a vision for the association's future and new name. The board consists of chairman Roger Nilsson, board members Håkan Pettersson (former Tg-H), Per Lundström (Midocean), Johan Strand (Fruit Distribution), Oskar Dahlin (Vinga), Lars Rubensson (Prident), Robert Lindström (Company Line) and deputy board member Marika Dahlén (Dahléns Konfektion). The first board meeting was held on 19 August at PMA Promotion House in Stockholm. A working group consisting of Roger Nilsson, Håkan Pettersson and Robert Lindström was appointed to work out a new budget, new guidelines and a proposal for how PMA invites former SBPR members to our trade association under the new statutes. It later went out to the industry via a pressrelease on 23 September after SBPR invited its former members via letter 20 September. In Q1 2025, the PMA Board presented the association's new name and vision. Read more in pressrelease

New members
Our latest members are 3PR AB, Addbrand Sweden AB, Anderzson of Sweden AB, Aqua Visibility AB, Art4m Design & Promotion AB, Company Line AB, Creon Promotion AB, Delicard Group AB Edenred, Do More Group AB @kalmasweden, Exact Stockholm AB, FF Profilreklamk AB, Goody Sweden AB, IDEA House f Brands AB, IndustriProfil_IP Hjelte AB, Kents AB, Magnussons Agentur AB, Master Design AB, Miiego A/S, NeH Svenska AB, New Promotion Sweden AB, Nimbus Nordic A/S, Nordic Brand Communication AB, Olympus Profile in Uddevalla AB, PR Tryck AB, Prevox Reklam AB, Profeel AB, Reklamproffsen AB, Rich-Port AB, Roupez Profile AB, Swagg Screen & Textil AB, Tipe Produkter AB, Topline AB, Trendfactory B.V. B2B Rituals, Triffiq AB, Vaya Rappinger & Granath AB, Wackes AB, XD Connects BV and Z-Profil. We are now 95 members in total. A warm welcome to our lovely team!

‍Produkt Media House
Product Media House (PMH) is a permanent exhibition at Barnhusgatan 16 in Stockholm that started in August 2024 with 12 members. January 2025, the showroom was expanded by an additional 11 to a total of 23 PMA members who had two premises on floors 1 and 4. In April 2025, PMA was given the opportunity to rent a completely own floor of the 4th floor and both a move from floor 1 and an extension took place during week 14 with 5 additional members from the queue list. The showroom is expanded to a total of 480 sqm with 28 tenant members: ACG Accent, Adwater, Borgstena of Sweden, Candab, Carl O., Escale by Portia, Eurosweet, Fruit, Halmstads Handelshus, Headwear Scandinavia, House of Regalo, ID Identity, Ingli Sweden, Intemporel, Kalma, MEC Profile, Midocean, Neutral, Prident, PTS Askeroth, Senator, Buckles, Stilo Scandinavian, Tee Jays, Type Products, Trendfactory B2B Rituals, WSI_BlackHill, Zebro International.

At events, we cooperate with Promotion Gallery Stockholm, which is located in the same stairwell with 12 other PMA members: Adelante, Aqua Visibility, Bamatex, Båstadgruppen, CTwo, GTK, Nimbus Nordic A/S, PF Concept, Tracker, UMA, Vinga and XD Connects.

The showroom on floor 4 also offers other PMA members and retailers to book a meeting room where they can meet their customers to present products and offers. The cost of renting the conference room is half day (9-12 or 12-15) 750 SEK or full day (9-15) 1500 SEK + VAT. ÅF free. Reservations are made through PMA or the rental companies. The opening hours of the venue are Monday-Thursday 9.00-16.00, Friday 9.00-15.00.

Autumn 2024 survey on future fairs and other events
During the 2024 Annual Meeting it was decided that a survey would be carried out regarding future wishes for physical/digital exhibition, Sverigetour, unpacking, open house together with Product Media House etc. The survey was sent to PMA members, external exhibitors and also visitors during September 2024 via PMA newsletter, PMA blog, Social channels, Elmia and Branskoll. A total of 313 people from the product media industry responded to the questions, 187 visitors and 126 exhibitors. A report with the response results is served to PMA members under the “Market Research” section.

‍EAC & PSI
According to the decision of the 2024 Annual Meeting, the PMA will continue to monitor what will happen in the future through the European Cooperation EAC. Last meeting International Leadership Summit 19-21 May 2025 was coordinated by US PPAI and EAC with good and interesting speakers. The next EAC Summit will be held in June 2026, where the idea is that more and more companies in the Product Media industry will network.

EAC works with laws & regulations, policy, lobbying, marketing, trade shows & events, education, digitalization, sustainability and shares experiences. PPAI (Promotional Products Association International) from the USA supports the development of the overall industry in line with its vision and mission. This EAC collaboration marks a significant milestone in the product media industry that will improve, develop, strengthen, drive and set higher standards across Europe.

History/During the PSI fair January 2024, PMA also met members from the EAC (European Association Cooperation) at the MoPA opening. PMA was invited by PSI and Cyber-wear Heidelberg GmbH to attend the opening of the MoPA museum (Museum of Promotional Articles) which was presented for the first time the night before the PSI fair started. The upcoming fair will be held January 7-9, 2026. Learn more at www.psi-messe.com

History/Sweden (PMA) hosted the European Associations Cooperation (EAC) meeting at its second meeting in Stockholm 21-23 May 2024. The president, Steven Baumgärtner, held the agenda and 18 people participated from Belgium, Italy, France, the Netherlands, Poland, Portugal, Spain, the United Kingdom, Sweden, Germany, Austria and the United States (unofficially not a member). Representatives from ten countries committed during the meeting to form the EAC to better coordinate efforts, strengthen and address common challenges in the product media industry. PMA also showed EAC our showroom concept at PMA Promotion House and Promotion Gallery on Barnhusgatan 16.

‍CTCO & CPrint Fair
PMA visited the French Fair which was held from 6-8 February 2024 in Lyon. Several EAC members attended to attend an international conference. Some PMA members exhibited. The next fair was arranged 3-5 February 2026. Learn more at www.salon-ctco.com or www.salon-cprint.com

Myvendofair
PMA visited the Danish Fair which was held on 6-7 March 2024 at the Odense Congress Center. Several PMA members exhibited. Due to illness, this year's visit was cancelled. The next fair will be held March 4-5, 2026. Read more at www.myvendofair.dk

‍History of past PMA fairs & events
During the pandemic, we had to adjust and think flexibly! We had a close dialogue with our partner Elmia where we were forced to cancel the physical fairs in August 2020, January 2021, August 2021 and January 2022. Instead, we had the opportunity to develop a digital exhibition platform as a complement together with our partner OnlineMassan.com and arranged 3 digital fairs in August 2020, January 2021 and August 2021. The result was a hybrid fair in August 2022 that became a successful concept and was staged a total of 5 times!

Nordic Profile Fair Online - The Product Media Industry's First Online Fair
PMA organized Nordic Profile Fair Online in cooperation with Onlinemässan during the pandemic. We see the online fair as a future complement to our physical fairs and something that has absolutely developed the industry. An online fair reaches all customers from north to south, more people at the company get the opportunity to take part in product news and the online fair has a strong environmental profile, which also focuses on the current sustainability issue. When the first online fair was launched in August 2020, it was attended by 1565 visitors and 16 exhibitors were the first to test digitally. During the second Nordic Profile Fair online in January 2021, 32 exhibitors exhibited and the online fair had over 5400 visitors. Our third fair in August 2021 was bigger than the previous autumn with 19 exhibitors visited by 2370 visitors. Nordic Profile Fair Online was back as an exciting hybrid fair 17 August - 2 September 2022 with digital exhibitors, lecturers and LIVE reports from Elmia in Jönköping. The second hybrid fair was held January 17 - February 3, 2023, the third August - September 1, 2023, the fourth January 17 - February 2, 2023, and now most recently the 5th edition August 19 - August 30, 2024.

Nordic Profile Fair Hybrid - Product Media Industry's First-Fifth Hybrid Fair - August 2022 - August 2024
PMA organized the industry's first hybrid fair Nordic Profile Fair Hybrid in collaboration with Elmia and OnlineMassan.com 17 August - 2 September. The digital part broadcast LIVE on location from the 2 trade fair days in Jönköping and then went on for another 14 days via www.nordicprofilefaironline.com. The hybrid exhibition at Elmia was moved forward according to the decision of the members on 16 December due to the current pandemic situation! The August fair was held in C-hallen and Lobby Syd, which is adjacent to Entré Syd. The hybrid fair had a total of 107 exhibitors of which 42 were PMA members. The hybrid fair had 1167 unique visitors to Elmia (a total of 1441 visits) and 522 unique digital visitors to (a total of 956 visits). The industry fest was held on Wednesday, August 17. A BBQ grill buffet with wine/beer packages was served in Elmia's garden and popular cover band Haaks entertained 400 guests.

The second hybrid fair was organized January 17 - February 3 in cooperation with Elmia & OnlineMassan.com. The venue was now again the more spacious Hall A so that all exhibitors who want to participate can get a seat. The digital part broadcast LIVE on location from the 2 trade fair days in Jönköping and then went on for another 14 days via www.nordicprofilefaironline.com. The narrow aisles were retained after a successful concept in Hall C. Lobby Nord was used for PMA studio, SBPR, official cars from Porsche and Hedin Bil, lunch, café, free water and coffee. The hybrid fair had a total of 101 exhibitors of which 41 were PMA members. The hybrid fair had 1181 unique visitors to Elmia (a total of 1501 visits) and 774 unique digital visitors to (a total of 879 visits). The industry fest was held on Wednesday 18 January. A buffet with wine/beer packages was offered at Elite Stora Hotellet and popular cover band Haaks entertained 350 guests.

The third Nordic Profile Fair Hybrid took place physically at Elmia August 16-17 and digitally August 16 - September 1. The venue was hall A with a new food court, foodcourt inside the lower corner of the hall to retain traffic. In the center aisle there were news players where the exhibitors received free highlights of selected product news. The digital part broadcast LIVE on location from the 2 trade fair days in Jönköping and then continued for another 14 days via www.nordicprofilefairhybrid.com. The hybrid fair had a total of 113 exhibitors of which 43 were PMA members. The hybrid fair had 993 unique visitors to Elmia (total 1189 visits) and 422 unique digital visitors to (total 433 visits). The After Fair industry party was held on Wednesday 16 August. A buffet with wine/beer packages was served in Elmia's newly renovated Congress & Concert Hall adjacent to the garden with indoor seating and outdoor mingling areas. Troubadour Henrik “Henke” Strömberg entertained about 250 guests upstairs at Elmia's new champagne bar.

In preparation for the fourth edition of Nordic Profile Fair Hybrid, PMA was instructed by the AGM at the annual meeting to issue a membership request if the January fair would last 2 or 3 days. It received responses from virtually all members (51 companies). Of these, 45 member companies voted for 2 days. At the same time, Elmia conducted a survey among other external exhibitors and also received a majority in favour of changing the January fair to 2 days. Therefore, Nordic Profile Fair Hybrid was arranged physically at Elmia 17-18 January and digitally 22 January - 2 February. Despite a blizzard warning the Swedish people not to go out on the roads, the hybrid fair had 677 unique visitors to Elmia (a total of 787 visits) and 322 unique digital visitors to (a total of 365 visits). The hybrid fair had a total of 85 exhibitors of which 36 were PMA members. PMA invited the former Minister of Finance Anders Borg to a networking event on 17 January with a lecture by former Minister of Finance Anders Borg in Hammarskjöld Hall, Jönköping Konsert & Kongress at Elmia, recorded 18 film reports from the exhibitors' stands and conducted a film interview from the PMA lounge with Lena & Agneta from the Nordic Textile Academy.

The 5th edition of Nordic Profile Fair Hybrid was physically arranged at Elmia on 14-15 August. This time back in Hall C (as Aug 2022) with a beautiful Christmas Square at the entrance in Lobby Syd. The day before, a decorator was hired to sign news submitted by the exhibitors. The number of exhibitors had risen to 93pc from January's 83pc. Of these, 40 were members (January 36) - FUN! During the 2 days of the fair, Elmia had 972 visitors of which 883 were unique. The film crew Freewater Pictures and PMA Maria made 23 reportages from stands. The LIVE ON TAPE broadcasts were presented through the digital fair which started August 19 and closed August 30. The digital part had 429 visitors and the fair as a whole hence a total of 1401 visitors. The industry party was held at Twin City in the middle of town. PMA subscribed the entire restaurant for an evening together with the industry people. There were about 200 people who enjoyed a fantastic buffet. During the dinner, Johan Jüngling, Roger & Maria presented prizes to those who participated at the PMA OPEN before fair golf competition the day before. The cover band Duo I played so that almost all of Jönköping was rocking. Their own DJ kept us entertained until the end of the party night with great music in combo with his Saxophone!

‍Nordic Profile Fair 2025
The January Fair was held on January 15-16 at Elmia in Jönköping Hall C with entrance via Lobby Syd. There was a “summer square” with the opportunity to promote their brand a little extra and the PMA lounge and foodcourt had been placed at the far end of the exhibition hall to provide more traffic that produced good results. There was also a stage for the 3 lectures held by the Nordic Textile Academy (Trendspaning), Unitedprofile (E-commerce) & Kingly (Sustainability). Zero Mission informed about current CSR (Corporate Social Responsibility) issues. Hedin car showed service cars. Nordic Profile Fair had 60 exhibitors of which 31 members. The fair was attended by a total of 651 people of which 618 were unique. The exhibitors who booked customer meetings were busy for two days although day 2 was calmer as usual after lunch.

The August Fair was held on 13-14 August at Elmia in Jönköping. This time the visitors were greeted by a red Christmas square at the entrance in Lobby Syd, Hall C. On the stage, you could listen to 4 lectures - Marcea van Doorn (EU directive), Beskow von Post (circular design), Tina Algeskar (ChatGPT and AI), Ingrid Grankvist (relevant logo marking) plus a panel discussion held by the Nordic Textile Academy per day. The exhibition hall had 90 exhibitors (Jan 61) of which 40 members (Jan 31). During the 2 fair days Elmia had 835 visitors (Jan 651) of which 757 were unique (Jan 618). On the last day, the prize for “Best Stand” was awarded by jury from PMA and Elmia. The nominees were ACG Accent, Adelante, Båstadgruppen, D&J Home and Gifts and Intemporel. The jury's assessment criteria were as follows: Clarity (in message and product exposure), Interaction (booth staff and booth), Exposure (hr products are exposed). Winner D&J Home and Gifts received flowers and the book Mass Guru by Mikael Jansson & Maria Jansson with tips on how to “screw up” your booth for best results. Prize of 10.000 SEK ex VAT is awarded as a gift card for next year's performance at Nordic Profile Fair. Outside the sun was shining and it was a very nice summer evening for the industry party which was once again held at restaurant Twin City in the middle of town. There were about 150 people who enjoyed a fantastic buffet and the cover band Tredrag played.

‍PMA OPEN before fair 2024 - New event the day before the fair!
A total of 7 balls were played when PMA organized the new golf competition PMA OPEN before fair on August 13 at SAND Golf Club just outside Jönköping. A four-man scramble was played and the members Adelante, Aqua Visibility, Falk&Ross, Fourtex, Nordisk Handelshus, Spennare and Zebro participated together with invited customers. PMA also had a team and Håkan Pettersson from the Board of Regents took over the helm on this day because Roger & Maria worked at the fair. Winning team became Falk & Ross - BIG CONGRATULATIONS! See the full list of results on our PMA Blog

‍PMA Promotion on Tour
In the spring of 2022, PMA organized for the first time a Sweden tour, which was very successful. A total of 26 member companies participated during weeks 11-12. Sverigetouren visited Stockholm Waterfront Congress Centre 15 March, Gothenburg Clarion Hotel Post 17 March and Malmö Arena 22 March. The physical event had about 200 visitors spread across 100 companies. The digital meeting forum which continued for another 14 days resulted in a total of 400 visitors.

A second Sverigetour was arranged during March 2023. PMA Promotion on Tour then stopped in 3 cities Örebro, Gothenburg and Malmö. Only members were allowed to attend the PMA Promotion on Tour and a total of 22 companies exhibited with their product novelties. Sverigetouren visited Club 700 Conventum in Örebro on 23 March, Eriksbergshallen Quality Hotel 11 in Gothenburg on 28 March and ended at Malmö Arena Palissad in Hyllie on 30 March. Sverigetouren received visits from 90 companies and 184 people. Bookings with exhibitors' sellers were made via the digital meeting forum on the exhibition platform www.nordicprofilefairhybrid.com/pwapromotionontour/‍

2024 PMA arranged its 3rd Sverigetour. The 3 cities and venues became Norrköping - Norrköping Event Center March 12, Gothenburg - Quality Hotel The Weaver Mölndal March 14 and Malmö - Best Western Malmö Arena Hotel Hyllie March 19. A total of 21 member companies participated to show news. When PMA Promotion on Tour visited Gothenburg, the Nordic Textile Academy was also on hand to discuss textile sustainability, upcoming legislation and current training sessions with the exhibitors and visitors. Sverigetouren received visits from 77 companies and 143 people. Reservations with exhibitors' vendors were made via the updated digital meeting forum on the exhibition platform www.pwa.se/pwa-promotion-on-tour/2024

‍! 2025 PMA arranged its 4th Sverigetour. There were 29 members who signed up for the tour and were thus fully booked. News and product offers were shown on Clarion Hotel Karlatornet, March 18 and on Malmö Arena Hotel, March 20. Sverigetouren received visits from 75 companies and 133 people. Reservations were made via www.pwa.se/pwa-promotion-on-tour/2025

‍PMA Unpacking
On January 24, 2024, PMA organized for the first time a PMA Unpacking event at the Clarion Sign hotel in Stockholm, within walking distance of the new showroom PMA Promotion House. Members ACG Accent, BlackHill (WSI), Hot Screen, House of Regalo, Intemporel, L-Shop-Team, Only Design, Senator and Tings (Trading Gifts) participated. There was a steady stream of visitors to the unpacking with a total of 50 businesses and 100 people between 10am and 4pm. The hotel served smoothly and everything went well! We had a nice day together.‍

‍On 21 August 2024, PMA arranged Unpacking for the second time at Nordic Light Hotel on Vasaplan 7 in conference room Spectra. The interest was great and the number of exhibitors increased to 20 companies: ACG Accent, AD Company, Black Hill, Borgstena of Sweden, Buxbom (Fourtex), Ernst Alexis, Eurosweet, Hot Screen, House of Regalo, ID Identity, Ingli Sweden, Intemporel, Kalma, L-Shop-Team, Miiego, Prident, Senator, Stricker, Tings and Tipe Products. It got a little crowded because PMA counted a maximum of 15 exhibitors. However, the venue was close to our showroom and easy for customers to find as well as close to the train station. It was busy with over 100 visitors representing 44 companies in 1 day!

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Warm greetings from us at PMA