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Latest news from PMA‍

Next event - Nordic Profile Fair 2026 - week 33
The Nordic region’s most important meeting place for the product media industry! PMA arranges Nordic Profile Fair in collaboration with Elmia. Nordic Profile Fair is a trade fair focused on news and innovations for everyone working with profile and promotional products.

Welcome to two days filled of meetings with existing and new suppliers at Elmia in Jönköping! For more information, visit: www.elmia.se/nordic-profile-fair/

Next Nordic Profile Fair will be held at Elmia in Jönköping on 12–13 August 2026, at Entrance South, Hall C. On Wednesday evening, there will also be an industry party featuring Haaks at Restaurant Berseau, formerly Twin City. Tickets for the evening party can be booked via: https://www.elmia.se/nordic-profile-fair/for-besokare/branschfest/

Next event - Product Media House - week 34
Members who rent showroom space at Barnhusgatan 16 in Stockholm will be holding an Open House on 18–20 August 2026, from 9:00 a.m. to 5:00 p.m. Read more via: https://www.productmediaassociation.com/productmediahouse

EducationU - PMA akademi 2026
At the Annual General Meeting on 24 June, PMA presented the training courses that a working group within the Board has developed for 2026. More information will be provided on an ongoing basis.

Past date – but two new courses will be held this autumn if there is sufficient demand. Register your interest via: https://www.productmediaassociation.com/blog/varens-aktuella-kurser---pma-akademi-2026

16th of April – AI training - Introduction Chat GPT and 7th of Maj – AI training - Chat GPT as a colleague advanced course - were held by the company Scribill

Autumn textile course - Read more via: https://www.productmediaassociation.com/blog/cirkular-kurs-efter-sommaren---pma-akademi-2026

10th of September – Digital textile training – Circular Product Design – led by Nordiska Textilakademin

Education at Product Media House. Sales training with Mr Michael Barkman (an intereset form will be sent out by PMA in week 32):

7th of October – Industry Knowledge – Basic course in working as a field salespersone – From booking to closing deals and 8th of October – Industry Knowledge – How do promotion products work? – Our medium

‍CSRD academy 2025
Over 100 people took part in PMA’s new academy training programme, which began with its first course session on 10 April, held digitally via Teams Webinar. The training provided an overview of laws and regulations, with a deeper focus on the GPSR (General Product Safety Regulation), DPP (Digital Product Passport) and the Green Claims Directive. Course leader Marcea van Doorn, ESG Manager at Solo Midocean, also visited the Nordic Profile Fair stage on 13–14 August to give a lecture on EU directives. Many of you took the opportunity to meet her live and ask questions. If you would like to access the recorded course material, it is available under the “Training” section here in our internal member zone.

‍ProduktmediaBiet Welcome back!
During Product Media Days in January 2026, we once again highlighted the popular ProduktmediaBiet 2025, which recognises positive initiatives and achievements in the industry over the past year. The award ceremony took place on 21 January 2026 in the Congress Hall at House of People in Stockholm. Awards were presented in the following categories: Supplier of the Year – winner: Solo Midocean, Reseller of the Year – winner: IDÉ House Of Brands, Sustainability Award of the Year – winner: AD Company, Project of the Year – winner: Profeel “Feel for Life”. Congratulations! In autumn 2026, the nomination process will begin again.

Annual General Meeting 24th of June 2026
PMA organised a two-day meeting with team building and the Annual General Meeting at Maryhill Estate on 23–24 June. After the lunch, members were divided into groups to take part in a workshop with Unitedprofile. Participants played golf, padel or tennis and enjoyed perfect weather for relaxing by the pool before dinner. At the Annual General Meeting, the members decided to give renewed confidence to the chairman, Håkan Pettersson, who will continue in the role. To ensure continuity in the work with the association’s new vision, which began last year, the members also decided to retain the Board, consisting of board members Oskar Dahlin (Vinga), Cecilia Dellham (Exakt Sthlm), Christopher Krutrök (Creon Promotion), Pelle Lundström (Solo Midocean), Robert Lindström (formerly Company Line), Frida Pedersen (House of Regalo) and deputy board member Marika Dahlén (Dahléns Konfektion). The protocol were sent out on 26 June by Maria at PMA, and are also available under the Annual General Meetings section.

‍Lobbying
During spring 2026, the PMA Board held an initial meeting at the Ministry of Finance in Stockholm. The aim is to raise the tax-free threshold for gifts, which is currently SEK 480 + VAT in Sweden and low compared with other countries in the Nordic region and Europe. Dialogue with politicians is ongoing.

New and existing partnersAt the most recent Annual General Meeting, the Board presented several new partners. Members will receive preferential rates when signing agreements with 3Företag (telephony), Scrive (online e-signing) and Lupper (automatic segments and newsletters). During the autumn, the website will be updated with all the information.

PMA already collaborates with IRM – the Institute for Advertising and Media Statistics (the Reklamkakan survey), the Nordic Textile Academy (training), Unitedprofile (statistics and IT trends), DHL Freight (logistics), Strawberry (hotels), Elmia (trade fairs) and House of People (conferences and events).

New membersOur latest members are 3PR AB, Addbrand Sweden AB, Anderzson of Sweden AB, Aqua Visibility AB, Art4m Design & Promotion AB, Avery Dennison Scandinavia AB, Company Line AB, Berkeley Company AB, Best Gifts Promo AB, BIC Graphic Europe S.A. Svensk Filial, Cobsson Digital AB, Creon Promotion AB, Delicard Group AB Edenred, Do More Group AB @kalmasweden, Dynamics AB, Easy Gifts Sp. Zo. o., Elasto GmbH, Exakt Stockholm AB, Felestad Trading AB, FF Profilreklam AB, GEP Communication Group AB, Gewe Promotion AB, Goody Sweden AB, Halfar System GmbH, IDÉ Group AB, IP Gävle AB, Kents AB, Lyreco Sverige AB, M. Agency Corner, Magnussons Agentur AB, Master Design AB, MERi Textil och Reklam AB, Montania System AB, NeH Svenska AB, New Promotion Sverige AB, Nimbus Nordic A/S, Nordic Brand Communication AB, Olympus Profile i Uddevalla AB, Parnass Branded Merch AB, PR Tryck AB, Prevox Reklam AB, Profeel AB, Reklamproffsen AB, Roupez Profile AB, Spelkortsförlaget Magnus Andersson AB, Swagg Screen & Textil AB, Sörlin Event & Profil AB, Tipe Produkter AB, Topline AB, Trendfactory B.V. B2B Rituals, Triffiq AB, TUPP Reklam AB, Unigraphics AB, United Profile Networks AB, Vaya Rappinger & Granath AB, Voky AB, Vrigstad Flaggor & Event AB and Profilföretaget Z-Profil AB. Now we are 113 members. A warm welcome to our wonderful group!

The process regarding a new association 2023–2025
The Boards of SBPR and PMA have met on several occasions and discussed how we, as associations, can work together to help develop and strengthen the product media industry in Sweden going forward. Following the joint information meeting on 11 December 2023, PMA held its first Extraordinary General Meeting on 15 January 2024 to vote on the proposed changes to the statutes. SBPR held a meeting with its members regarding the proposal to dissolve SBPR. SBPR’s members also voted in favour of the process moving forward. PMA held a second Extraordinary General Meeting on 13 May at Quality Hotel Match in Jönköping to vote on the proposed new statutes, which we reviewed at our information meeting on 10 April in Viared. There were 31 voting members present. The outcome of the vote was as follows: 26 YES, 4 NO, and 1 abstention. At the Annual General Meeting on 18 June, the members approved the proposal by a clear majority: 41 YES and 1 NO. This means that the members of PMA have, by a significant majority, voted in favour of amending our statutes and opening up the association to welcome new members within the product media industry.

During autumn 2024, SBPR worked on dissolving the association and finalising the practical aspects of its operations. The decision was made at SBPR’s Annual General Meeting on 3 April. At the same time, PMA prepared to welcome new members, and PMA’s new Board began the work of shaping a vision for the association’s future and new name. The Board consisted of Chairman Roger Nilsson, Board members Håkan Pettersson (formerly Tg-H), Per Lundström (Midocean), Johan Strand (Fruit Distribution), Oskar Dahlin (Vinga), Lars Rubensson (Prident), Robert Lindström (Company Line), and Deputy Board Member Marika Dahlén (Dahléns Konfektion). The first Board meeting was held on 19 August at Product MediaHouse in Stockholm. A working group consisting of Roger Nilsson, Håkan Pettersson and Robert Lindström was appointed to develop a new budget, new guidelines, and a proposal for how PMA should invite former SBPR members to join our industry association in accordance with the new statutes. The latter was communicated to the industry via a press release on 23 September, after SBPR had invited its former members by letter on 20 September. During Q1 2025, the PMA Board presented the association’s new name and vision. Read more in attached pressrelease

New vision and new name 2025
PWA increases and changes its name to PMA! On March 13, a membership meeting was held at the Textile Fashion Center in Borås. There was a good turnout of about 70 people in total when the chairman presented the vision and name of the new association - Product Media Association (PMA) which will be the new name from 13th of March 2025. Formally, it had to be approved at the annual meeting in June. Legally, the association was named PWA Promotion Wholesalers Association until then. The new business plan and partners were presented - see the full presentation here. An extraordinary general meeting regarding the name change was held on September 4 and the Swedish Companies Registration Office has approved our name change on October 20, 2025. The association is now called Product Media Association (PMA).

Extraordinary meeting - name change 04.09.2025
The Extraordinary General Meeting decided that the association’s new name will be Product Media Association (PMA). The voting register at the Extraordinary General Meeting consisted of 45 eligible voters: 1 attending in person, 29 attending digitally, and 15 represented by proxy. All voted YES. The Swedish Companies Registration Office approved our name change on 20 October 2025.

‍Extraordinary meeting - entrance fee 17.11.2025
The extraordinary meeting decided to amend the association's statutes according to the Board's proposal to change the entrance fee from 1 - 25,000 SEK and that the entrance fee shall be 1 SEK until next year's association meeting. The voting list at the extraordinary meeting was 52 entitled to vote - 39 present and 13 proxies, all of whom voted YES. Documents have been submitted to the Swedish Companies Registration Office.

‍Product Media House
Product Media House (PMH) is a permanent exhibition at Barnhusgatan 16 in Stockholm that started in August 2024 with 12 members. January 2025, the showroom was expanded by an additional 11 to a total of 23 PMA members who had two premises on floors 1 and 4. In April 2025, PMA was given the opportunity to rent a completely own floor of the 4th floor and both a move from floor 1 and an extension took place during week 14 with 5 additional members from the queue list. The showroom is expanded to a total of 480 sqm with 28 tenant members: ACG Accent, Adwater, Borgstena of Sweden, Candab, Carl O., Escale by Portia, Eurosweet, Fruit, Halmstads Handelshus, Headwear Scandinavia, House of Regalo, ID Identity, Ingli Sweden, Intemporel, Kalma, MEC Profile, Midocean, Neutral, Prident, PTS Askeroth, Senator, Buckles, Stilo Scandinavian, Tee Jays, Type Products, Trendfactory B2B Rituals, WSI_BlackHill, Zebro International.

At events, we cooperate with Promotion Gallery Stockholm, which is located in the same stairwell with 12 other PMA members: Adelante, Aqua Visibility, Bamatex, Båstadgruppen, CTwo, GTK, Nimbus Nordic A/S, PF Concept, Tracker, UMA, Vinga and XD Connects.

The showroom on floor 4 also offers other PMA members and distributors to book a meeting room where they can meet their customers to present products and offers. The cost of renting the conference room is half day (9-12 or 12-15) 750 SEK or full day (9-15) 1500 SEK + VAT. Distributors free. Reservations are made through PMA or the rental companies. The opening hours of the showroom are Monday-Thursday 9.00-16.00, Friday 9.00-15.00.

Autumn 2024 survey on future fairs and other events
During the 2024 Annual Meeting it was decided that a survey would be carried out regarding future wishes for physical/digital exhibition, Swedish tour, unpacking, open house together with Product Media House etc. The survey was sent to PMA members, external exhibitors and also visitors during September 2024 via PMA newsletter, PMA blog, Social media, Elmia and the digital magazine Branschkoll. A total of 313 people from the product media industry responded to the questions, 187 visitors and 126 exhibitors. A report with the results is served to PMA members under the “Market Research” section.

‍EAC & PSI
According to the decision of the 2024 Annual Meeting, the PMA will continue to monitor what will happen in the future through the European Cooperation EAC. Last meeting International Leadership Summit 8-10 June 2026 was coordinated by US PPAI and EAC with good and interesting speakers. The next EAC Summit will be held in June 2027, where the idea is that more and more companies in the Product Media industry will network. Please follow EAC on LinkedIn

EAC works with laws & regulations, policy, lobbying, marketing, trade shows & events, education, digitalization, sustainability and shares experiences. PPAI (Promotional Products Association International) from the USA supports the development of the overall industry in line with its vision and mission. This EAC collaboration marks a significant milestone in the product media industry that will improve, develop, strengthen, drive and set higher standards across Europe.

History/During the PSI trade fair in January 2026, PMA also met members of EAC (European Association Cooperation), and PMA sponsored the Guinness competition in which the product media industry set a world record. The aim was to gather 250 different brands in one single presentation, and the target was more than doubled, with 511 submitted brands! The next trade fair will take place on 12–14 January 2027 in Cologne. Read more via: www.psi-messe.com

History/Sweden (PMA) hosted the European Associations Cooperation (EAC) meeting at its second meeting in Stockholm 21-23 May 2024. The president, Steven Baumgärtner, held the agenda and 18 people participated from Belgium, Italy, France, the Netherlands, Poland, Portugal, Spain, the United Kingdom, Sweden, Germany, Austria and the United States (unofficially not a member). Representatives from ten countries committed during the meeting to form the EAC to better coordinate efforts, strengthen and address common challenges in the product media industry. PMA also showed EAC our showroom concept at PMA Promotion House and Promotion Gallery on Barnhusgatan 16.

‍CTCO & CPrint Fair
PMA visited the French Fair which was held from 6-8 February 2024 in Lyon. Several EAC members attended to attend an international conference. Some PMA members exhibited. The next fair is held on 2-4 February 2027. Read more via www.salon-ctco.com or www.salon-cprint.com

Myvendofair
PMA visited the Danish trade fair, which was held on 4–5 March 2026 at Odense Congress Center. Several PMA members exhibited at the fair. The next trade fair will take place on 10–11 March 2027. Read more via: www.myvendofair.dk

‍History of past PMA fairs & events
During the pandemic, we had to adjust and think flexibly! We had a close dialogue with our partner Elmia where we were forced to cancel the physical fairs in August 2020, January 2021, August 2021 and January 2022. Instead, we had the opportunity to develop a digital exhibition platform as a complement together with our partner OnlineMassan.com and arranged 3 digital fairs in August 2020, January 2021 and August 2021. The result was a hybrid fair in August 2022 that became a successful concept and was staged a total of 5 times!

Nordic Profile Fair Online - The Product Media Industry's First Online Fair
PMA organized Nordic Profile Fair Online in cooperation with Onlinemässan during the pandemic. We see the online fair as a future complement to our physical fairs and something that has absolutely developed the industry. An online fair reaches all customers from north to south, more people at the company get the opportunity to take part in product news and the online fair has a strong environmental profile, which also focuses on the current sustainability issue. When the first online fair was launched in August 2020, it was attended by 1565 visitors and 16 exhibitors were the first to test digitally. During the second Nordic Profile Fair online in January 2021, 32 exhibitors exhibited and the online fair had over 5400 visitors. Our third fair in August 2021 was bigger than the previous autumn with 19 exhibitors visited by 2370 visitors. Nordic Profile Fair Online was back as an exciting hybrid fair 17 August - 2 September 2022 with digital exhibitors, lecturers and LIVE reports from Elmia in Jönköping. The second hybrid fair was held January 17 - February 3, 2023, the third August - September 1, 2023, the fourth January 17 - February 2, 2023, and now most recently the 5th edition August 19 - August 30, 2024.

Nordic Profile Fair Hybrid - Product Media Industry's First-Fifth Hybrid Fair - August 2022 - August 2024
PMA organized the industry's first hybrid fair Nordic Profile Fair Hybrid in collaboration with Elmia and OnlineMassan.com 17 August - 2 September. The digital part broadcast LIVE on location from the 2 trade fair days in Jönköping and then went on for another 14 days via www.nordicprofilefaironline.com. The hybrid exhibition at Elmia was moved forward according to the decision of the members on 16 December due to the current pandemic situation! The August fair was held in C-hallen and Lobby Syd, which is adjacent to Entré Syd. The hybrid fair had a total of 107 exhibitors of which 42 were PMA members. The hybrid fair had 1167 unique visitors to Elmia (a total of 1441 visits) and 522 unique digital visitors to (a total of 956 visits). The industry fest was held on Wednesday, August 17. A BBQ grill buffet with wine/beer packages was served in Elmia's garden and popular cover band Haaks entertained 400 guests.

The second hybrid fair was organized January 17 - February 3 in cooperation with Elmia & OnlineMassan.com. The venue was now again the more spacious Hall A so that all exhibitors who want to participate can get a seat. The digital part broadcast LIVE on location from the 2 trade fair days in Jönköping and then went on for another 14 days via www.nordicprofilefaironline.com. The narrow aisles were retained after a successful concept in Hall C. Lobby Nord was used for PMA studio, SBPR, official cars from Porsche and Hedin Bil, lunch, café, free water and coffee. The hybrid fair had a total of 101 exhibitors of which 41 were PMA members. The hybrid fair had 1181 unique visitors to Elmia (a total of 1501 visits) and 774 unique digital visitors to (a total of 879 visits). The industry fest was held on Wednesday 18 January. A buffet with wine/beer packages was offered at Elite Stora Hotellet and popular cover band Haaks entertained 350 guests.

The third Nordic Profile Fair Hybrid took place physically at Elmia August 16-17 and digitally August 16 - September 1. The venue was hall A with a new food court, foodcourt inside the lower corner of the hall to retain traffic. In the center aisle there were news players where the exhibitors received free highlights of selected product news. The digital part broadcast LIVE on location from the 2 trade fair days in Jönköping and then continued for another 14 days via www.nordicprofilefairhybrid.com. The hybrid fair had a total of 113 exhibitors of which 43 were PMA members. The hybrid fair had 993 unique visitors to Elmia (total 1189 visits) and 422 unique digital visitors to (total 433 visits). The After Fair industry party was held on Wednesday 16 August. A buffet with wine/beer packages was served in Elmia's newly renovated Congress & Concert Hall adjacent to the garden with indoor seating and outdoor mingling areas. Troubadour Henrik “Henke” Strömberg entertained about 250 guests upstairs at Elmia's new champagne bar.

In preparation for the fourth edition of Nordic Profile Fair Hybrid, PMA was instructed by the AGM at the annual meeting to issue a membership request if the January fair would last 2 or 3 days. It received responses from virtually all members (51 companies). Of these, 45 member companies voted for 2 days. At the same time, Elmia conducted a survey among other external exhibitors and also received a majority in favour of changing the January fair to 2 days. Therefore, Nordic Profile Fair Hybrid was arranged physically at Elmia 17-18 January and digitally 22 January - 2 February. Despite a blizzard warning the Swedish people not to go out on the roads, the hybrid fair had 677 unique visitors to Elmia (a total of 787 visits) and 322 unique digital visitors to (a total of 365 visits). The hybrid fair had a total of 85 exhibitors of which 36 were PMA members. PMA invited the former Minister of Finance Anders Borg to a networking event on 17 January with a lecture by former Minister of Finance Anders Borg in Hammarskjöld Hall, Jönköping Konsert & Kongress at Elmia, recorded 18 film reports from the exhibitors' stands and conducted a film interview from the PMA lounge with Lena & Agneta from the Nordic Textile Academy.

The 5th edition of Nordic Profile Fair Hybrid was physically arranged at Elmia on 14-15 August. This time back in Hall C (as Aug 2022) with a beautiful Christmas Square at the entrance in Lobby Syd. The day before, a decorator was hired to sign news submitted by the exhibitors. The number of exhibitors had risen to 93pc from January's 83pc. Of these, 40 were members (January 36) - FUN! During the 2 days of the fair, Elmia had 972 visitors of which 883 were unique. The film crew Freewater Pictures and PMA Maria made 23 reportages from stands. The LIVE ON TAPE broadcasts were presented through the digital fair which started August 19 and closed August 30. The digital part had 429 visitors and the fair as a whole hence a total of 1401 visitors. The industry party was held at Twin City in the middle of town. PMA subscribed the entire restaurant for an evening together with the industry people. There were about 200 people who enjoyed a fantastic buffet. During the dinner, Johan Jüngling, Roger & Maria presented prizes to those who participated at the PMA OPEN before fair golf competition the day before. The cover band Duo I played so that almost all of Jönköping was rocking. Their own DJ kept us entertained until the end of the party night with great music in combo with his Saxophone!

‍Nordic Profile Fair 2025
The January Fair was held on January 15-16 at Elmia in Jönköping Hall C with entrance via Lobby Syd. There was a “summer square” with the opportunity to promote their brand a little extra and the PMA lounge and foodcourt had been placed at the far end of the exhibition hall to provide more traffic that produced good results. There was also a stage for the 3 lectures held by the Nordic Textile Academy (Trendspaning), Unitedprofile (E-commerce) & Kingly (Sustainability). Zero Mission informed about current CSR (Corporate Social Responsibility) issues. Hedin car showed service cars. Nordic Profile Fair had 60 exhibitors of which 31 members. The fair was attended by a total of 651 people of which 618 were unique. The exhibitors who booked customer meetings were busy for two days although day 2 was calmer as usual after lunch.

The August Fair was held on 13-14 August at Elmia in Jönköping. This time the visitors were greeted by a red Christmas square at the entrance in Lobby Syd, Hall C. On the stage, you could listen to 4 lectures - Marcea van Doorn (EU directive), Beskow von Post (circular design), Tina Algeskar (ChatGPT and AI), Ingrid Grankvist (relevant logo marking) plus a panel discussion held by the Nordic Textile Academy per day. The exhibition hall had 90 exhibitors (Jan 61) of which 40 members (Jan 31). During the 2 fair days Elmia had 835 visitors (Jan 651) of which 757 were unique (Jan 618). On the last day, the prize for “Best Stand” was awarded by jury from PMA and Elmia. The nominees were ACG Accent, Adelante, Båstadgruppen, D&J Home and Gifts and Intemporel. The jury's assessment criteria were as follows: Clarity (in message and product exposure), Interaction (booth staff and booth), Exposure (hr products are exposed). Winner D&J Home and Gifts received flowers and the book Mass Guru by Mikael Jansson & Maria Jansson with tips on how to “screw up” your booth for best results. Prize of 10.000 SEK ex VAT is awarded as a gift card for next year's performance at Nordic Profile Fair. Outside the sun was shining and it was a very nice summer evening for the industry party which was once again held at restaurant Twin City in the middle of town. There were about 150 people who enjoyed a fantastic buffet and the cover band Tredrag played.

‍PMA OPEN before fair 2024 - New event the day before the fair!
A total of 7 balls were played when PMA organized the new golf competition PMA OPEN before fair on August 13 at SAND Golf Club just outside Jönköping. A four-man scramble was played and the members Adelante, Aqua Visibility, Falk&Ross, Fourtex, Nordisk Handelshus, Spennare and Zebro participated together with invited customers. PMA also had a team and Håkan Pettersson from the Board of Regents took over the helm on this day because Roger & Maria worked at the fair. Winning team became Falk & Ross - BIG CONGRATULATIONS! See the full list of results on our PMA Blog

‍PMA Promotion on Tour
In the spring of 2022, PMA organized for the first time a Sweden tour, which was very successful. A total of 26 member companies participated during weeks 11-12. Sverigetouren visited Stockholm Waterfront Congress Centre 15 March, Gothenburg Clarion Hotel Post 17 March and Malmö Arena 22 March. The physical event had about 200 visitors spread across 100 companies. The digital meeting forum which continued for another 14 days resulted in a total of 400 visitors.

A second Sverigetour was arranged during March 2023. PMA Promotion on Tour then stopped in 3 cities Örebro, Gothenburg and Malmö. Only members were allowed to attend the PMA Promotion on Tour and a total of 22 companies exhibited with their product novelties. Sverigetouren visited Club 700 Conventum in Örebro on 23 March, Eriksbergshallen Quality Hotel 11 in Gothenburg on 28 March and ended at Malmö Arena Palissad in Hyllie on 30 March. Sverigetouren received visits from 90 companies and 184 people. Bookings with exhibitors' sellers were made via the digital meeting forum on the exhibition platform www.nordicprofilefairhybrid.com/pwapromotionontour/‍

2024 PMA arranged its 3rd Sverigetour. The 3 cities and venues became Norrköping - Norrköping Event Center March 12, Gothenburg - Quality Hotel The Weaver Mölndal March 14 and Malmö - Best Western Malmö Arena Hotel Hyllie March 19. A total of 21 member companies participated to show news. When PMA Promotion on Tour visited Gothenburg, the Nordic Textile Academy was also on hand to discuss textile sustainability, upcoming legislation and current training sessions with the exhibitors and visitors. Sverigetouren received visits from 77 companies and 143 people. Reservations with exhibitors' vendors were made via the updated digital meeting forum on the exhibition platform www.pwa.se/pwa-promotion-on-tour/2024

‍!2025 PMA arranged its 4th Sverigetour. There were 29 members who signed up for the tour and were thus fully booked. News and product offers were shown on Clarion Hotel Karlatornet, March 18 and on Malmö Arena Hotel, March 20. Sverigetouren received visits from 75 companies and 133 people. Reservations were made via www.pwa.se/pwa-promotion-on-tour/2025

‍P2026 arranged its 5th Product Media Tour (Sverigetour) in Gothenburg and Malmö. The tour was located at Clarion Hotel Post 17th of March and at Malmö Arena Hotel 19th of March. A total of 22 members participated to show news. Sverigetouren received visits from 81 companies and 149 people. Reservations were made via https://www.productmediaassociation.com/product-media-tour/2026

‍On 21 August 2024, PMA arranged Unpacking for the second time at Nordic Light Hotel on Vasaplan 7 in conference room Spectra. The interest was great and the number of exhibitors increased to 20 companies: ACG Accent, AD Company, Black Hill, Borgstena of Sweden, Buxbom (Fourtex), Ernst Alexis, Eurosweet, Hot Screen, House of Regalo, ID Identity, Ingli Sweden, Intemporel, Kalma, L-Shop-Team, Miiego, Prident, Senator, Stricker, Tings and Tipe Products. It got a little crowded because PMA counted a maximum of 15 exhibitors. However, the venue was close to our showroom and easy for customers to find as well as close to the train station. It was busy with over 100 visitors representing 44 companies in 1 day!

‍PMA Unpacking
On January 24, 2024, PMA organized for the first time a PMA Unpacking event at the Clarion Sign hotel in Stockholm, within walking distance of the new showroom PMA Promotion House. Members ACG Accent, BlackHill (WSI), Hot Screen, House of Regalo, Intemporel, L-Shop-Team, Only Design, Senator and Tings (Trading Gifts) participated. There was a steady stream of visitors to the unpacking with a total of 50 businesses and 100 people between 10am and 4pm. The hotel served smoothly and everything went well! We had a nice day together.

New event - Product Media Days 2026 - week 4
Product Media Association (PMA) invited the industry to Product Media Days on 20–21 January 2026. Over two days, the industry gathered at House of People, Barnhusgatan 12–14 in Stockholm, to network. At the same time, Product Media House and Promotion Gallery at Barnhusgatan 16 held an Open House on 20–22 January.

The new event was launched on 18 September with the message “SAVE THE DATES”, offering product showcases, training, interesting lectures, the ProduktmediaBiet awards ceremony and an enjoyable industry dinner. The event ticket included three lectures, the ProduktmediaBiet awards ceremony, and an evening celebration with a three-course dinner, two drink vouchers and a DJ. Speakers at the event were: 1) Peter Jihde, 2) Sibbe Silvén and 3) Jonas Eriksson. Bookings were made via: https://www.productmediaassociation.com/product-media-days/product-media-days-2026

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Warm greetings from us at PMA