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Starting in autumn 2024, PMA will welcome both suppliers and resellers within the product media industry as members. This is possible because our members have, by a large majority, decided to amend the current statutes and open up membership to resellers as well, creating a unified industry association and strengthening and developing our sector together for the future.
PMA has long been working to improve the financial and business interests of its members. PMA also organizes trade fairs and industry events, which we call Product Media Days, as well as a Sweden-wide tour. Our latest project is a permanent exhibition, Product Media House, located in central Stockholm, where people in the industry can meet and build exciting new connections!
In 2025, our new board presented a new name and a new vision for the association’s future. Together, we are taking the product media industry to the next level through long experience, a broad network, and professional collaboration.
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We who work at PMA are the new chairman from 2025 Håkan Pettersson, who most recently worked as CEO at TG-h. Project Manager Maria Olsson has worked with marketing & events in the product media industry for over 30 years.
The Board of Directors currently consists of members from the following companies: Company Line, Creon Promotion, Dahléns Konfektion, Exakt Stockholm, House of Regalo, Solo Midocean and Vinga.
Håkan is PMA's new chairman from 2025 and previously worked as CEO at TG-h. I like to play golf when there is time.
Started in ÅF-led in 1994 with a focus on uniform and profile leather at Scandress, which was then a sister company to Oscar Jacobson, Stenströms Skjärtfabrik and Jarl Häller with the Newhouse brand. After that, it was 19 years at PF Concept with everything from purchasing, project catalog and marketing. Marketing Manager at Fronta until the pandemic and has now been at PMA for over 5 years as a project manager.
Lives in the Gothenburg area. Sports mom (hockey and football), likes to take photos, take walks and yoga.
Started in the industry in 1995 at New Wave Mode and has since been on DJ Frantextil, Hefa and since 2015 on SOLO midocean.
Lived in Trollhättan. When I'm not working you usually find me on Bohus-Malmön or in the woods with my rough-haired hunting dachshund.
Part-owner and runs our family business Dahléns confectionery where I am the third generation. I also have the privilege of working with the fourth generation, my children.
Lives in the countryside just outside Dalsjöfors. I love animals and nature but I don't have a horse anymore so now it will be walks in the woods and then preferably with a basket of mushrooms.
Joined the product media business in 2006 and has since worked in sales and market development in several roles at Vinga. Since June 2025 responsible for Nordic sales at Vinga XD Connects.
Lived in Borås. When I'm not working, I enjoy spending time with my family, exercising or exploring new food and wine experiences.
Founder of Company Online. Operated in the industry since 1982. Lives in Luleå and loves football.
Relatively new to the industry, where I started at House of Regalo in 2021. Previously active in the textile industry in Borås.
I live in the countryside between Borås and Gothenburg with my husband and our two teenage daughters and two dogs. Love the contrast between city and total silence! She likes to practice lunch breaks, travels when the opportunity arises and spends her free time with family and friends.
Started in the industry in 2010 as a buyer at Creon. She has subsequently held various managerial roles within the audit industry with a focus on sustainability and compliance services. He comes from BSI, the British Standards Institution and then CEO of Creon since 2021.
