IRM - Institute for Advertising and Media Statistics

Member benefit

The "Reklamkakan" survey is produced annually in collaboration with the Institute for Advertising and Media Statistics (IRM) to measure media market trends. After two weak years, the trend for promotional products has finally turned upwards, with the market growing by almost 5% – a stronger performance than the advertising industry as a whole.

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As a member, you submit anonymous data regarding your promotional product revenue from the previous year. IRM collects the statistics during Q1 and produces a summary report containing the key insights for the industry. The survey is presented and shared with members by IRM and PMA during Q2.

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