Product media world record attempt at PSI!
PMA sponsors new EAC initiative!
During the PSI trade fair January 7-9, the Product Media Industry attempt to set a world record! The goal is to bring together 250 different brands in a single unified presentation. The initiator is the European trade association EAC, headed by Steven Baumgaertner of Cybergroup International. PMA, as a member of the EAC, is one of the sponsors that make it possible to conduct the “World Record” competition.
If you are going to Dusseldorf as an exhibitor or visitor, you are very welcome to participate in the competition by submitting a product. To save time, you can pre-register your product in 2 steps via:
1) Trademark search and trademark registration
2) Advance check-in for faster on-site handling
At PSI, there will be a “Drop-Off Zone” in Hall No. 11 where the fair team will review the product and brand, document and officially add the item to the collection. Whether we manage to set a World Record together will be decided via a ceremony at PSI during the last day of the fair, Friday 9 January, at 15:00.
Practical details:
Location: PSI Düsseldorf, hall no 11
Date: January 7-9, 2026
Read more about the PSI fair and buy your entrance ticket here
