PWA at MoPa inauguration during PSI!
During the PSI fair, PWA met members from the EAC (European Association Cooperation) at the MoPA opening. PWA were invited by PSI and Cyber-wear Heidelberg GmbH to attend the opening of the MoPA museum (Museum of Promotional Articles) which was presented for the first time the night before the PSI fair started.
The museum looks back at historical (icons), contemporary and future product media items and is unique in its kind. There was, for example, the first frisbee, an ABBA T-shirt from 1979, a beautiful dress made of BIC pens, a whole room with sweets, lighters and matches from Swedish Match in Jönköping. The whole history of all articles was described in text on the walls. The exhibition was available for all participants during the PSI fair and there was also a shop with MoPa give aways as in any traditional museum.
The PWA also visited exhibitors in the 2 halls, including members who were on site. Read more in Article Industry survey
Information about the PSI trade fair
Location: Düsseldorf, Germany
Latest Date: 9-11 January 2024
The next fair will be held: 7-9 January 2025
