Current courses - PMA academy 2026!
Do you want to gain better knowledge?
The Product Media Association (PMA) will continue to offer training through our PMA Academy in 2026 to our members and others in the industry. Here we present two spring courses dealing with the current topic AI starting in April. Hang on!
The trainings are offered live by Scribill which also gives you the opportunity to ask questions. Register your interest and fill in which of our courses you wish to attend via our application form below. Based on the data PMA receives, we will send out additional information regarding the PMA Academy prior to commencement. Price? The courses cost 1995 SEK/person and occasion + VAT. Members receive a 50% discount. If you have any questions, please contact us at info@productmediaassociation.com
AI - ARTIFICIAL INTELLIGENCE - BASIC COURSE AND IN-DEPTH
The AI courses will be held by Scribill, which since its inception in 2022 has trained over 4,000 participants from 800+ companies with the goal of teaching how to use AI directly in everyday life and save time on what you do every day.
PART 1 — Introducing Chat GPT — April 16 at 9:00am - 11:00am about 120 minutes
The basic course is suitable for those who have not worked with AI tools before and step by step we will create customized “personas” for companies. Among other things, we will also work with:
Introduction to Chat GPT with examples of uses
Improve internal processes, email communication, documentation and text analysis
Create and formulate prompts to optimize Chat GPT's response
PART 2 — Chat GPT as a Fellow Continuing Education — May 7 at 9:00am - 11:00am about 120 minutes
The in-depth course “Chat GPT as a colleague” is aimed at those who have come a long way with the use of AI and want to learn more.
Review of the different tools inside ChatGPT and how they create the most value in the work e.g. Canvas, Projects, Agents etc.
Variants of working with personas in a discussion group
Work systematically with AI assistants
Limited number of participants!
SIGN UP HERE
Take the opportunity to become a member to, among other things, get a discount on our trainings & events! The Product Media Association is currently in a phase of change and we look forward to so many of you wanting to join us on this journey. At the moment we have over 100 members and at our last Extraordinary Vote on November 17, the association decided that the entrance fee should be 1 krona until the next annual meeting which takes place in June 2026. Submit your membership application here
